Higher-Than-Average Inventory Will Likely Lead To Hefty Holiday Discounts
Why Is Inventory So High?
Prices have surged across the board during 2022’s record inflation, forcing consumers to adjust their spending habits. Instead of buying discretionary items like shoes, toys, and clothing, some consumers have been forced to prioritize spending on staples such as groceries and household basics.
Thanks to this shift in consumer spending, major retailers are sitting on high levels of inventory. Now, these companies are planning to unload everything during the upcoming holiday season.
Are Discounts Coming?
Executives at Best Buy (BBY), Ulta (ULTA), and Gap (GPS) recently stated that they expect a holiday season loaded with discounts. Walmart (WMT), the nation’s largest retailer, announced that it will be offering more price rollbacks this year than in previous years.
Interestingly, even companies that don’t have high inventory could be forced to offer discounts. For example, Best Buy is reportedly in a healthy inventory position. But there’s a good chance that its competitors will be offering discounts on electronics. This would essentially force Best Buy to follow suit.
Bad For Retailers, Good For Consumers
Retailers are between a rock and a hard place. Offering discounts is never ideal as it eats into profit margins. On the flip side, refusing to offer discounts will discourage price-conscious consumers from buying at all, resulting in a glut of unsold inventory.
For consumers, this is a much-needed silver lining. So far, in 2022, record inflation levels and supply chain issues have created a surge in prices across the board. Now, following months of rising prices, consumers can finally expect to see some price relief over the next few months.
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